Once you have your website, you probably think that your job is done. However, if it does not show on the first three pages of the top search engines, including Google, you need to up your game. The goal is to make sure that your customers know you exist; otherwise, your business is essentially useless.
You need to achieve better visibility on search engines, which leads to more visitors to your site. In today’s competitive business world, it is not enough that you have an attractive website. Even if you have great products or services, if no one knows about them, you are wasting your time. Here is where a search engine optimization consultant can help.
What Exactly is SEO Consulting?
When you hire an SEO expert, you will expect to improve your website based on the keywords that you would like to rank. SEO consultants have many duties and responsibilities and it is not just about your place in the search engine results pages (SERPs).
With more and more companies realizing how important search engine optimization has become, many of them turn to consultants. One person can provide the service but it can also be made up of a team of pros. Consultants have several tasks to cover, using organic SEO tactics. An SEO consultant has the following job responsibilities for your company:
• Understanding your objectives, particularly in marketing your site and company: You have your goals when it comes to the position you want in the industry, as well as in the online world. The consultant should know about them and determine how to reach these goals.
• Optimizing your web pages: Consultants should also be aware of the different tactics in executing on-page optimizations. Some important elements that need careful implementation are H-tags, keyword selection, and website content.
• Analyzing keywords: It may seem like an easy thing to do but selecting keywords takes time and effort. You need to research on different terms that you think you should tank high so customers find your company. Additionally, there are various types of keywords and methodologies involved here, including latent semantic indexing, prominence, and synonyms. The SEO consultant should know these things and more.
• Focusing on user experience: To get better conversions, you need to improve how your website serves your customers. Some factors that you can look into are page abandonment, page views, and dwell time. Consultants know how to minimize the bad and improve the good so your visitors will feel that you care about them.
SEO consultants do more than the ones mentioned above. They can also help you diagnose technical issues relating to search engine optimization. They also make sure that you keep an eye on local SEO while performing a comprehensive audit. This way, you will know whether or not the tactics they have implemented are working.
How to Pick the Right SEO Consultant
One of the biggest red flags is when a consultant promises that your site will be on the first page in just a week or even less. No expert, no matter how good they are, can guarantee your placement overnight. It takes hard work and dedication to reach success. Aside from that, it is also important to look into the consultant’s profile.
There is a reason why big companies rely on SEO experts who have years and years of experience in the industry. It is because they have the knowledge to implement the techniques that will work on these huge businesses. You should never gamble on a new SEO consulting company with no prior experience just because it offers inexpensive rates.
Aside from experience, you also want to ensure that the company has worked with other businesses in the past. You can always ask for their list of the past and current clients. These consulting firms do not have to provide you a detailed list but only reputable ones are open to sharing brief information.
Using this detail, you can gauge the company’s efficiency. You can take a look at the websites that they worked on and you can quickly discern if they did a great job on the project. Other considerations to look into when looking for the right search engine consulting company include:
1. Their Transparency
Before you hire the consultant, be sure that you have asked about the methods that should be implemented on your website to attain your goals. Steer clear of those who provide you with short and vague answers. They should readily explain their strategies, so you do not have to wonder how they plan to improve your website.
As you interview the consultant, you can request for an overview of how your website will perform better. In the same proposal, you should get a technical review as to why your site is not ranking the way you want it to.
2. Their Knowledge
You should also determine whether or not the SEO consultants understand the webmaster guidelines. Google has listed the top best practices for SEO experts. Some tricks may work but they can be illegal according to the search engine’s standards. You want to stick to the rules and take no shortcuts so you avoid problems, such as getting banned.
3. Their Reliability
The consultants should be ready to provide help for you at all times. As consulting professionals, they should also make the effort to show you the importance of SEO techniques. While it does feel great to just sit back and relax knowing that your site is well taken care of, it always helps to gain knowledge along the way.
Therefore, SEO consultants should teach you the significance of social media and content marketing. At the end of the discussion, you should have a clear idea about how these two play a crucial role in organic SEO.
Take all the time you need to find an excellent SEO consulting company. As with other services, you get what you pay for when hiring a consultant. The firm that you have chosen should offer support for you and your site before and after its launch.